Age Safe America


Approximately one-third of adults age 65 years or older fall in their homes each year, resulting in injury, long-term disability, and premature institutionalization.

Age Safe America was created in an effort to help reduce and prevent falls and their associated costs by promoting the necessity of making preparations NOW to ensure ongoing freedom and independence for all.



Age Safe® America is a national membership, training, and advocacy organization. Since 2015 the company has been led by nationally recognized experts in fall prevention, senior home safety, aging-in-place, universal design, home modifications, environmental assessment, and marketing to seniors and aging boomers. We provide training, consulting, certifications, product reviews, tools, resources, and support to businesses and organizations providing products and services to seniors and their adult children.

Age Safe® America has trained professionals throughout North America, Europe, and the Middle East. We have positioned ourselves as training and consulting leaders in the aging-in-place space with our Senior Home Safety Specialist™ certification. We have trained healthcare professionals, social workers, first responders, entrepreneurs, industry executives, assisted living communities, realtors, senior move managers, contractors, remodelers, home inspectors, handyman services, as well as non-profit and Fortune 100 companies.


Steven A. Bailey | Founder / Managing Director | Age Safe®America

Steven Bailey is driven by an incredible passion for living well, and his work is an extension of his life. After a 30+ year entrepreneurial career in marketing, technology, and training, Steven is known as a communicator and an innovator. He was a founding partner in a successful “guerrilla” marketing consulting firm in 1987. Turned his passion for travel and adventure into a nationally distributed magazine and website. Launched a video production company to push the boundary of interactive multimedia marketing. Served as VP for a streaming media technology start-up (pre-YouTube), and developed an online university and integrated marketing certification for a real estate publishing franchise.

In 2010 Steven joined the aging services industry to build and manage a network of senior resource sites dedicated to empowering seniors and family caregivers. In the summer of 2015, Steven launched Age Safe® America and began to build a team. The mission was to help prevent falls and their associated costs by helping seniors and families determine the steps necessary to maximize both Safety and Independence. Steven is a hands-on Managing Director overseeing all company activities. He has proven himself to be a dynamic and creative leader, coach, and mentor who empowers others to move outside the box of self-imposed limitations. Steven is an admitted beach bum, recovering workaholic, loving husband, and father. Age Safe® Live Well.


Fritzi Gros-Daillon MS, CAPS, CSA | Chief Advocacy Officer | Age Safe®America

Fritzi is a highly successful entrepreneur in environmental consulting, senior move management, and most recently, the aging in place home safety field. As a Senior Move Manager for 10 years, Fritzi worked with over 1000 families in New York while being a long-distance caregiver for her parents in California.

In 2013 Fritzi founded Household Guardians, Inc. as an aging in place consulting firm. Her passion for keeping family members safe in their own homes for as long as possible grew from years of watching families struggle to make hard decisions.

Her education, licenses, and certifications combined with thirty years of business experience bring a combination of expertise and perspective to Age Safe America. Fritzi provides strategic and operational oversight to ASA’s advocacy, communications, and public relations efforts. Fritzi leads ASA’s training and education programs ensuring up-to-date industry knowledge to enhance the value of ASA membership.

Her book, “Grace and Grit: Insights to Real-Life Challenges of Aging for Adult Children and their Parents,” has won three national awards since publication in 2014. Age Safe® Live Well


Featured Video