Age Safe® America is a national membership, training, and advocacy organization. Since 2015 the company has been led by nationally recognized experts in fall prevention, senior home safety, aging-in-place, universal design, home modifications, environmental assessment, and marketing to seniors and aging boomers. We provide training, consulting, certifications, product reviews, tools, resources, and support to businesses and organizations providing products and services to seniors and their adult children.

Age Safe® America has trained professionals throughout North America, Europe, and the Middle East. We have positioned ourselves as training and consulting leaders in the aging-in-place space with our Senior Home Safety Specialist™ certification. We have trained healthcare professionals, social workers, first responders, entrepreneurs, industry executives, assisted living communities, realtors, senior move managers, contractors, remodelers, home inspectors, handyman services, as well as non-profit and Fortune 100 companies.

Steven A. Bailey | Founder / Managing Director | Age Safe®America

My passion is to experience life fully and inspire others along the way. During the course of my 35-year entrepreneurial career in marketing, technology, and training, I’ve been known as a communicator and an innovator. Back in 1987, I was a founding partner in a successful “guerrilla” marketing consulting firm. Years later, I embarked on an extended sabbatical that led me to launch a travel and adventure magazine and website. That progressed my attention into video production and streaming media (pre-YouTube). In 2007 I was called to develop an online university and certification to help real estate agents engage internet-empowered consumers. Some wins, some losses, always passionate, always driven.

In 2011 (the year boomers began turning 65), I joined the aging services industry to empower seniors and family caregivers. In that position, I had an opportunity to work with nearly every type of professional, organization, association, franchise, and non-profit serving the senior community. I also had an opportunity to speak with hundreds of seniors and adult children over the years. I realized a top concern for many was, in fact, fall-related injuries. My research found senior fall statistics and devastating impact on older adults, their families, and the healthcare system.

In the summer of 2015, I consciously decided to make “helping older adults live safely and stay independent in their own homes”, my work and my mission and launched Age Safe® America.

Over the years, we effectively built brand equity while raising awareness for a comprehensive home safety assessment. In doing this, Age Safe America, LLC developed a unique market segment and certification all its own. Leveraging my knowledge of intellectual property, we have acquired multiple USPTO registered trademarks and a massive portfolio of relevant domains in several countries. In 2020 we negotiated a licensing agreement with a healthcare organization in Toronto to propel the Age Safe® mission and vision throughout Canada and are now targeting further international expansion. I am always open to discussing mutually beneficial partnerships. At the end of the day, I am an admitted beach bum, avid hiker, recovering workaholic, and loving husband and father.

We are dedicated to helping older adults live safely and stay independent in their own homes.

Fritzi Gros-Daillon MS, CAPS, CSA | Chief Advocacy Officer | Age Safe®America

Fritzi is ahighly successful entrepreneur in environmental consulting, senior move management, and, most recently, the aging-in-place home safety field. As a Senior Move Manager for 10 years, Fritzi worked with over 1000 families in New York while being a long-distance caregiver for her parents in California.

In 2013 Fritzi founded Household Guardians, Inc. as an aging-in-place consulting firm. Her passion for keeping family members safe in their own homes for as long as possible grew from years of watching families struggle to make hard decisions.

Her education, licenses, and certifications combined with thirty years of business experience bring a combination of expertise and perspective to Age Safe America. Fritzi provides strategic and operational oversight to ASA’s advocacy, communications, and public relations efforts. Fritzi leads ASA’s training and education programs ensuring up-to-date industry knowledge to enhance the value of ASA membership.

Her book, “Grace and Grit: Insights to Real-Life Challenges of Aging for Adult Children and their Parents,” has won three national awards since its publication in 2014. Age Safe® Live Well